Behavioral Psychology

Hooked Model by Nir Eyal

A Behavior Model for Persuasive Design by BJ Fogg

Combining UX Design And Psychology To Change User Behavior

Using behavioral science to improve the customer experience by John DeVine and Keith Gilson

What behavioral economics can teach you about product development: The remembering self by Kenton Kivetsu

Variable Rewards: Want To Hook Users? Drive Them Crazy by Nir Eyal

Prospect Theory and Loss Aversion: How Users Make Decisions by Aurora Harley

Fresh Start Effect: How to Motivate Users with New Beginnings by Katie Sherwin

Hierarchy of Trust: The 5 Experiential Levels of Commitment by Katie Sherwin

Seven Psychological Sins of SimCity Social by Jamie Madigan

15 Psychological Triggers to Convert Leads into Customers by Akshay Nanavati

The Best Books for  Behavioral Psychology

Hooked: How to Build Habit-Forming Products by Nir Eyal
How do successful companies create products people can’t put down? Nir Eyal answers this question (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies. Hooked is based on Eyal’s years of research, consulting, and practical experience and written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior and get actionable steps for building products people love.


Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? In this New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable – making us predictably irrational.


The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg
In this book, Pulitzer Prize-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Using real life examples, Duhigg presents a whole new understanding of human nature and its potential. At its core, the key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work – and this is what Duhigg explains in this piece of work.


Persuasive Technology: Using Computers to Change What We Think and Do by B.J. Fogg
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? “Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, he reveals how web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior. Anyone who wants to leverage or simply understand the persuasive power of interactive technology will appreciate the compelling insights and illuminating examples found inside.