Product Analytics

Intro to Metrics

Critical metrics every product manager must track by Evgeny Lazarenko

16 Startup Metrics by Jeff Jordan, Anu Hariharan, Frank Chen, and Preethi Kasireddy

16 More Startup Metrics by Anu Hariharan, Frank Chen, and Jeff Jordan

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters by David Skok

The only metric that matters by Josh Elman

Metrics Versus Experience by Julie Zhuo

Analysing data

Data Analysis Tips for Product Managers and Product Owners by Roman Pichler

Beat the Feature Factory: Run Pre-cap Design Studios by John Cutler

Metrics Debt by Jamie Quint

Answer to Growth Hacking: How do you find insights like Facebook’s “7 friends in 10 days” to grow your product faster? on Quora by Andrew Chen

What factors influence DAU/MAU? Nature versus nurture by Andrew Chen

Know the difference between data-informed and versus data-driven by Andrew Chen

Retention is King by Jamie Quint

Applying Data

The Agony and Ecstasy of Building with Data by Julie Zhuo

Growth hacking: leading indicators of engaged users by Richard Price Growth hacking is bullshit by Ben McRedmond

Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience by Therese Fessenden

Tools for Collecting and Analysing Data

Mixpanel
Mobile-first event tracking that enables powerful insights about your users.

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Apptimize
Tool specialized in AB-testing on mobile platforms.

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Google Analytics
Free tool for tracking traffic and flows on websites.

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Optimizely
AB-testing on web and mobile.

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The Best Books about Product Analytics

Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll
As a product manager, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead and the discipline to know when to change course. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.


Naked Statistics: Stripping the Dread from the Data by Charles Wheelan
How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle hard questions.