This is a collection of the best books for product managers, within several areas where product managers need to shine. If you feel overwhelmed and don’t know where to start, we’d recommend you start with these two classics:
Inspired: How To Create Products Customers Love by Marty Cagan
If you’re going to read only one book on product management – make it this one. Product management expert Marty Cagan answers questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry.
Agile Product Management with Scrum: Creating Products that Customers Love by Roman Pichler
In this book, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, creating the minimal marketable product and working closely with the development team.
Use the links below to jump to the specific sections of the guide and the books you need.
- Getting Up to Speed in the Role
- Building an Effective Team
- User Insights
- Behavioral Psychology
- Product Strategy
- Lean Methodologies
- Product Analytics
- Product Delivery
Cracking the PM Interview: How to Land a Product Manager Job in Technology by Gayle Laakmann McDowell and Jackie Bavaro
Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions.
Decode and Conquer: Answers to Product Management Interviews by Lewis C. Lin
In this book, author and professional interview coach, Lewis C. Lin, provides you with an industry insider’s perspective on how to conquer the most difficult PM interview questions. Decode and Conquer includes frameworks for tackling product design and metrics questions, Biggest mistakes PM candidates make at the interview and how to avoid them, insider tips on just what interviewers are looking for and sample answers for the most important PM interview questions.
PM Interview Workbook: Over 160 Problems and Solutions for Product Management Interview Questions by Lewis C. Lin
In this second book, Lewis C. Lin gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview. It contains over 160 actual questions from top tech companies including Google, Facebook, Amazon, Uber and Dropbox.
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded by Michael D. Watkins
Not specific for product managers, but rather a book for any leader in transition. Whether you’re starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide to get up to speed, fast.
The Product Manager’s Survival Guide: Everything You Need to Know to Succeed as a Product Manager by Steven Haines
Written by one of today’s leading Product Management thought-leaders, Steven Haines, The Product Manager’s Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in product management. Whatever your level of experience – whether you’re a novice product manager or seasoned product management leader – you’ll find everything you need to make consistent positive impacts on your business.
The Practitioner’s Guide to Product Management by Jock Busuttil
Product management is the art, science and skill of bringing a successful product to life. In this book, Jock Busuttil looks what product managers do, how the role came to be, how it’s still continuing to evolve, and why it’s such good news that there’s no prescribed route to becoming one. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically in a way that is noticeable and measurable.
The Hard Things About Hard Things by Ben Horowitz
In this book, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup – practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular blog. A classic.
High Output Management by Andrew S. Grove
Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance—throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock
From the visionary head of Google’s innovative People Operations comes this groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above and to reawaken your joy in what you do.
Leaders Eat Last by Simon Sinek
From the author of Start with Why, comes this book which also has become a bestseller. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh
Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These words of ‘wisdom by Walsh’ will inspire, inform, and enlighten leaders in all professions.
Management 3.0: Leading Agile Developers, Developing Agile Leaders by Jurgen Appelo
In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic approach to leading, managing, and growing your Agile team or organization. Appelo’s Management 3.0 model recognizes that today’s organizations are living, networked systems; and that management is primarily about people and relationships.
Decisive: How to make better choices in life and work by Dan Heath and Chip Heath
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
Thinking, Fast and Slow by Daniel Kahneman
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble.
Draw Your Big Idea: The Ultimate Creativity Tool for Turning Thoughts Into Action and Dreams Into Reality by Nora Herting
Images speak louder than words and studies show that images also help people think. Driven by these groundbreaking findings, entrepreneurs Nora Herting and Heather Willems founded ImageThink, a graphic facilitation firm that has helped companies like Google and NASA visualize their ideas and transform their creative processes using simple drawing techniques that anyone can master. Draw Your Big Idea presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas.
Visual Leaders: New Tools for Visioning, Management, and Organization Change by David Sibbet
Visual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organization change through the application of visual meeting and visual team methodologies. It describes seven essential tools for visual leaders—mental models, visual meetings, graphic templates, decision theaters, roadmaps, Storymaps, and virtual visuals—and examples of methods for implementation throughout an organization.
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Presentations are meant to inform, inspire, and persuade audiences. All too often, presentations don’t resonate with the audience and move them to transformative action. Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you’ll convey your content with passion, persuasion, and impact.
Effective Data Visualization: The Right Chart for the Right Data by Stephanie D. H. Evergreen
Written by designer and researcher Stephanie D. H. Evergreen, this book shows readers how to create Excel charts and graphs that best communicate data findings. This comprehensive how-to guide functions as a set of blueprints supported by research and the author’s extensive experience with clients in industries all over the world, for conveying data in an impactful way. The book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel.
How to Write Anything: A Complete Guide by Laura Brown
With more than two hundred how-to entries and easy-to-use models organized into three comprehensive sections on work, school, and personal life, How to Write Anything covers a wide range of topics that make it an essential guide for the whole family. You want your boss to fund a special project. How can you write a persuasive email that will win his approval? At once a how-to, a reference book, and a pioneering guide for writing in a changing world, this is a resource you’ll truly need.
Writing That Works; How to Communicate Effectively In Business by Kenneth Roman
Get help you say what you want to say, with less difficulty and more confidence. This classic with dozens of examples and useful tips for writing will show you how to improve anything you write, whether it’s presentations that move ideas and action, memos and letters that get things done, plans and reports that make things happen, fund-raising and sales letters that produce results, resumes and letters that lead to interviews or speeches that make a point.
HBR Guide to Better Business Writing by Bryan A. Garner
This book by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you push past writer’s block, grab and keep readers’ attention, earn credibility with tough audiences, brush up on grammar and strike the right tone.
Show and Tell: How Everybody Can Make Remarkable Presentations by Dan Roam
In this short but powerful book, Roam introduces a new set of tools for making extraordinary presentations in any setting. Even if you’re already a good speaker, you’ll learn more about understanding your audience, organizing your content, building a clear story line, creating effective visuals, and channeling your fear into fun.
slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore’s Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world’s leading brands.
Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo
Public speaking coach and bestselling author Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo’s step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable.
Influence: The Psychology of Persuasion by Robert B. Cialdini
This book explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
How to Win Friends and Influence People by Dale Carnegie
The rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives for more than sixty years. In this book you will learn three fundamental techniques in handling people, the six ways to make people like you, the twelve ways to win people to you way of thinking, the nine ways to change people without arousing resentment and more.
Influence Without Authority by Allan R. Cohen
In organizations today, getting work done requires political and collaborative skills. That’s why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results – like product managers. This classic work gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources.
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In this book, Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier. In this indispensable guide, we discover that sticky messages of all kinds – from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony – draw their power from the same six traits.
Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Tim David
Words inspire. Words influence. Words sell. But why? And how can we use words to better communicate our message so it truly connects? By exploring seven “magic words”, Tim David explains the important psychology behind how what we say affects those around us in business and in life. Full of startling scientific research, humorous anecdotes, and word-for-word scripts, David lays out the secrets of exactly what to say (and what to STOP saying) so our words have the magical effect we desire.
Managing for Happiness: Games, Tools, and Practices to Motivate Any Team by Jurgen Appelo
Modern organizations expect everyone to be servant leaders and systems thinkers, but nobody explains how. To survive in the 21st century, companies need to dig past the obvious and find what works. This book offers a complete set of practices for more effective management that makes work fun – it provides tools, games, and practices that put joy into work, with practical, real-world guidance for empowering workers and delighting customers.
Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams by Mickey W. Mantl eand Ron Lichty
All too often, software development is deemed unmanageable. In this book, Mickey W. Mantle and Ron Lichty answer that persistent question with a simple observation: You first must make programmers and software teams manageable. That is, you need to begin by understanding your people—how to hire them, motivate them, and lead them to develop and deliver great products. Drawing on their combined seventy years of software development and management experience, Mantle and Lichty provide the guidance you need to manage people and teams in order to deliver software successfully.
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
In this book Patrick Lencioni offers a leadership fable that is enthralling and instructive, turning his keen intellect and storytelling power to the fascinating, complex world of teams. Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team.
Team of Teams – New Rules of Engagement for a Complex World by General Stanley McChrystal
General McChrystal led a hierarchical, highly disciplined machine of thousands of men and women, but to defeat Al Qaeda in Iraq, his Task Force would have to acquire the enemy’s speed and flexibility. In this powerful book, McChrystal and his colleagues show how the challenges they faced in Iraq can be relevant to countless businesses, nonprofits, and other organizations. As the authors argue through compelling examples, the team of teams strategy has worked everywhere from hospital emergency rooms to NASA.
The Hard Hat: 21 Ways to Be a Great Teammate by Jon Gordon
From the moment Jon Gordon heard about George Boiardi and the Hard Hat he was intrigued and captivated. The Hard Hat is an unforgettable true story about a selfless, loyal, joyful, hard-working, competitive, and compassionate leader and teammate, the impact he had on his team and program and the lessons we can learn from him. Infused with practical insights and life changing lessons, The Hard Hat will inspire you to be the best teammate you can be and to build a great team.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
This book was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. This isn’t a quick-tips-start-tomorrow kind of book. You’ll want to study this book, not skim it.
Getting Things Done: The Art of Stress-Free Productivity by David Allen
Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy
There just isn’t enough time for everything on our “To Do” list—and there never will be. Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure they get done. Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done.
Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable by Cameron Herold
“We all know that meetings suck, right?” You hear it all the time. Except it’s not actually true. Meetings don’t suck – we suck at running meetings. When done right, meetings not only work, they make people and companies better. In this book, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar. You get immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.
Death by Meeting: A Leadership Fable…About Solving the Most Painful Problem in Business by Patrick Lencioni
In this page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with a powerful and thought-provoking book centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary. Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world. Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams, and create environments of engagement and passion.
Understanding Your Users, Second Edition: A Practical Guide to User Research Methods by Kathy Baxter
This new and completely updated edition is a comprehensive, easy-to-read, “how-to” guide on user research methods. The techniques can be used together to form a complete picture of the users’ needs or they can be used separately throughout the product development lifecycle to address specific product questions. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you’ll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.
Validating Product Ideas: Through Lean User Research by Tomer Sharon
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, this book shows you how to tackle the research to build the best possible product.
UX for Lean Startups: Faster, Smarter User Experience Research and Design by Laura Klein
Great user experiences are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started.
The User’s Journey: Storymapping Products That People Love by Donna Lichaw
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Designing for the Digital Age: How to Create Human-Centered Products and Services by Kim Goodwin
Designing successful products and services in the digital age requires a multi-disciplinary team and the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by James Kalbach
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product managers will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.
Quantifying the User Experience: Practical Statistics for User Research by Jeff Sauro
This book offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. Sauro discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics, making the book a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.
Hooked: How to Build Habit-Forming Products by Nir Eyal
How do successful companies create products people can’t put down? Nir Eyal answers this question (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies. Hooked is based on Eyal’s years of research, consulting, and practical experience and written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior and get actionable steps for building products people love.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? In this New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable – making us predictably irrational.
The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg
In this book, Pulitzer Prize-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Using real life examples, Duhigg presents a whole new understanding of human nature and its potential. At its core, the key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work – and this is what Duhigg explains in this piece of work.
Persuasive Technology: Using Computers to Change What We Think and Do by B.J. Fogg
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? “Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, he reveals how web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior. Anyone who wants to leverage or simply understand the persuasive power of interactive technology will appreciate the compelling insights and illuminating examples found inside.
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen
The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea – that great companies can fail precisely because they do everything right – this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
This is the bible for bringing cutting-edge products to larger markets, in which Geoffrey A. Moore shows that in the Technology Adoption Life Cycle – beginning with innovators and moving to early adopters, early majority, late majority, and laggards – there is a vast chasm between the early adopters and the early majority. This classic work has been updated with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and current insights and findings.
Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen
This is the path-breaking book every company needs to transform innovation into a winning game. According to Christensen, customers don’t buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Uber and Airbnb. This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory and how to use it in the real world.
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by Roman Pichler
This book is for the product manager who wants to create a winning game plan for your digital products. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman and David Farber
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team.
Discover To Deliver: Agile Product Planning and Analysis by Ellen Gottesdiener and Mary Gorman
Discover to Deliver: Agile Product Planning and Analysis is a practical guide for rapidly discovering product needs in your lean/agile project. Ellen Gottesdiener and Mary Gorman, leading agile practitioners and consultants, share key concepts, practices, examples, a case study, tips, and powerful planning and analysis tools. Whatever type of software product or system you build, this book explains essential practices you can use in your daily work as you collaborate to rapidly discover product needs and deliver valued results.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
Written by three partners at Google Ventures, this book presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. This is a practical guide to answering critical business questions, for teams of any size – from small startups to Fortune 100s. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Design Sprint: A Practical Guidebook for Building Great Digital Products by Richard Banfield, C. Todd Lombardo and Trace Wax
With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – and product managers – a way to test their vision continuously, to adapt and adjust before it’s too late.
The Lean Product Playbook by Dan Olsen
If you liked the book above, this is the missing manual on how to apply Lean Startup methodologies to build products that customers love. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. It walks you through how to determine your target customers, identify underserved customer needs, create a winning product strategy, decide on, design and test your MVP prototype and to iterate rapidly to achieve product-market fit.
Running Lean by Ash Maruya
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty and practical, it’s one of the best-loved and most recommended books on the subject.
Smashing UX Design: Foundations for Designing Online User Experiences by Jesmond J. Allen
In this book, the authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects, making it the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have ‘UX’ in your job title or not.
Simple and Usable Web, Mobile, and Interaction Design by Giles Colborne
This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.
Prototyping for Product Managers by UXPin
In this completely free and downloadable e-book written by a product manager with more than 10 years of experience, you’ll learn how to minimize risk and simplify requirements by providing a step-by-step guide. It also helps you prioritize user stories for prototyping and provides you with hands-on exercises to teach you prototyping with examples.
Fake It Make It: How to Make an App Prototype in 3 Hours by Amir Khella
Is it possible to create an interactive prototype for your app idea without using a design tool, without knowing how to write code, and without hiring designers or programmers to help you with it? If you know how to use Apple Keynote or Microsoft PowerPoint to create presentations, you will learn how to use the same tools to prototype and validate your app ideas in 3 hours or less. Perfect for a product manager who wants to explain product requirements or specifications without writing long documents.
Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll
As a product manager, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead and the discipline to know when to change course. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.
Naked Statistics: Stripping the Dread from the Data by Charles Wheelan
How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle hard questions.
Scrum Product Ownership: Balancing Value from the Inside Out by Robert Galen
When it was first published in 2009, Scrum Product Ownership was the first book to address the product owner role in detail. It was a breakthrough guide in how to drive high quality and customer value, while maintaining a singular focus on agile delivery principles. This edition of Scrum Product Ownership is being delivered to help with today’s challenges. It has more practical advice, real-world tactics, and more stories. It provides a framework of ideas to help today’s product owners and their teams to better “Deliver the Goods”.
Mastering the Requirements Process: Getting Requirements Right by Suzanne Robertson
Software can solve almost any problem. The trick is knowing what the problem is. With about half of all software errors originating in the requirements activity, it is clear that a better understanding of the problem is needed. Getting the requirements right is crucial if we are to build systems that best meet our needs. This book will help you achieve this.
User Stories Applied: For Agile Software Development by Mike Cohn
The best way to build software that meets users’ needs is to begin with “user stories”: simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, you’ll learn what makes a great user story, and what makes a bad one. You’ll discover practical ways to gather user stories, even when you can’t speak with your users. Then, once you’ve compiled your user stories, Cohn shows how to organize them, prioritize them, and use them for planning, management, and testing.
Agile Estimating and Planning by Mike Cohn
In this book, Agile Alliance cofounder Mike Cohn discusses the philosophy of agile estimating and planning and shows you exactly how to get the job done, with real-world examples and case studies. Concepts are clearly illustrated and readers are guided, step by step, toward how to answer the following questions: What will we build? How big will it be? When must it be done? How much can I really complete by then? You will first learn what makes a good plan-and then what makes it agile. This book is the definitive, practical guide to estimating and planning agile projects.