The Ultimate Guide to the Best Product Management Tools

Using the right tools makes the job easier. We have listed tools for every occasion that will make your life as a product manager easier.

Use the links below to jump to the specific sections of the guide and the tools you need.

Tools for Interviewing for a Product Management Role

The PM Interview
Practice frequently asked product management interview questions in front of your computer screen.

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Tools for Improving Leadership Skills

Igniter by Innerwill
Tool for determining your personal core values, goals and vision.

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Leadership Skills by MindTools
Several assessments to determine your leadership ability and style.

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 Tools for Better Decision-making

Decision Matrix Template
Downloadable template for creating a decision matrix based on your own criteria.

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Tools for Better Communication

Moleskine
Because sometimes nothing beats writing by hand.

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iA Writer
Simple text editor to focus on what really is important.

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Grammarly
Chrome plug-in that makes sure everything you type is easy to read, effective, and mistake-free.

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Hemingway
App to increase readability by highlighting long, complex sentences and common errors.

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Keynote
The obvious choice for creating appealing presentations.

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DirectPoll
Interact with your audience through live polls.

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Google Slides
Collaborate on presentations with Google Slides.

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Tools for Building An Effective Team

Team Effectiveness Discussion Guide by Google
Document from Google to assess the true effectiveness of your team.

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Manager Actions for Psychological Safety by Google
Document from Google with actions to foster psychological safety.

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Hyper Island Toolbox by Hyper Island
Site full of team development exercises to improve collaboration within the team.

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Tools for teams and teamwork by Teampedia
Wiki with team development exercises.

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Tools for Boosting Productivity and Getting Things Done

Eisenhower Matrix
Printable template for the urgent / important framework.

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Eisenhower Matrix as a Trello Board
The urgent / important framework as a Trello board, to copy and start using.

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Tomato Timer
Pomodoro timer in your web browser.

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Wunderlist
Slick to-do lists for keeping track of goals and tasks.

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Tools for Gettings User Insights

User Persona Creator
Freemium online tool for creating user personas.

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Lookback
Tool that captures interactions and video of users when using your app.

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Appsee
Tool that gathers data and records videos of what users are doing in your app.

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Google Forms
Free survey tool created by Google.

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Surveymonkey
More advanced survey tool.

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Apptimize
Tool specialized in AB-testing on mobile platforms.

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Optimizely
AB-testing on web and mobile.

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Tools for Forming Product Strategy

Product Strategy Canvas by Melissa Perri
Template to create challenges and goals anchored in the product vision.

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Build vs Buy Calculator
Calculator to do a rough calculation if you should build or buy tools.

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Tools for Prioritization

Relative ROI Calculator
Simple tool to calculate ROI on user stories and help prioritizing your backlog.

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AirFocus (beta)
Web app to help you prioritize features or projects based on frameworks such as BCG Matrix, Risk-Reward and more.

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Tools for Creating a Roadmap

Roadmunk
Roadmapping software to visualize sprints, releases, projects and more.

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Aha
Another advanced tool for creating roadmaps.

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ProdPad
Roadmapping tool that also includes features for managing ideas, mockups and feedback.

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Trello
Not to be forgotten as it works great for creating simple roadmaps.

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Tools for Validation and Prototyping

Product Design Sprint Playbook
Slidedeck by Google Ventures designed to help a sprint master lead their team through a 5 day sprint to create a new product or feature of a product.

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MVP Spec Tool
Quiz to calibrate your thinking before defining your MVP.

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Google AdWords
Buy ads to measure interest in your idea.

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Kickstarter
Get your product funded before it’s built to evaluate product-market fit.

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Instapage
Create simple landing pages.

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Interface Sketch
Free, downloadable templates for paper prototyping.

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Keynote
Great for creating mock-ups easy and fast.

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Marvel
Intuitive prototyping tool that brings your prototypes to life with clickable flows.

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Flinto
Prototyping tool that is slightly more advanced than Marvel.

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Bubble
Create a fully functional web prototype even if you can’t code.

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Collections for Design Inspiration

UXArchive
Collection of common flows on mobile sorted by user goals, like sharing, logging in and searching.

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UserOnboard
Teardowns of onboarding flows with commentary on how it should had been done.

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GoodUI
77 ideas on how to improve your UI.

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Pttrns
Collection of user interfaces sorted by purpose.

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Tools for Data Collection and Analysis

Mixpanel
Mobile-first event tracking that enables powerful insights about your users.

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Apptimize
Tool specialized in AB-testing on mobile platforms.

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Google Analytics
Free tool for tracking traffic and flows on websites.

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Optimizely
AB-testing on web and mobile.

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Tools for Product Delivery

Trello
Simple and boards for collaboration.

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Huboard
Trello-like task management built on top of Github.

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JIRA
Software project management software including issue tracking.

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The Savvy App Store Submission Checklist
Checklist to run through before submitting your mobile application to App Store.