Product Strategy

Vision vs. Strategy by Marty Cagan

Product Strategy in an Agile World by Marty Cagan

What is Good Product Strategy? by Melissa Perri

The Product Strategy Defined by Roman Pichler

Why you need a Product Strategy (even if your boss doesn’t care) by Sue Raisty

You Won’t Believe What These Five Lenses Can Show You About Your Product by Tyner Blain

Build a Product with a High-Concept Problem by Julie Zhuo

10 Tips for Creating an Agile Product Strategy with the Vision Board by Roman Pichler

Help! I’ve Been Handed a Bad Product Strategy by Jim Semick

How to master strategy, as simply as I can … by Simon Wardley

It’s Price Before Product. Period. by First Round Review

Tools for Forming a Product Strategy

Product Strategy Canvas by Melissa Perri
Template to create challenges and goals anchored in the product vision.

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Build vs Buy Calculator
Calculator to do a rough calculation if you should build or buy tools.

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The Best Books about Product Strategy

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen
The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea – that great companies can fail precisely because they do everything right – this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.


Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
This is the bible for bringing cutting-edge products to larger markets, in which Geoffrey A. Moore shows that in the Technology Adoption Life Cycle – beginning with innovators and moving to early adopters, early majority, late majority, and laggards – there is a vast chasm between the early adopters and the early majority. This classic work has been updated with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and current insights and findings.


Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen
This is the path-breaking book every company needs to transform innovation into a winning game. According to Christensen, customers don’t buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Uber and Airbnb. This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory and how to use it in the real world.


Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by Roman Pichler
This book is for the product manager who wants to create a winning game plan for your digital products. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.


Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman and David Farber
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team.