User Research

Complete Beginner’s Guide to UX Research by UX Booth

Two Keys to Data and Product research by Ben Dressler

20 Questions Every Product Manager Should Ask Their Users—Not Their Team by Hannah Alvarez

DIY User Research for Product People by Chris Massey

User Research is Product Management by Jack Cole

My product management toolkit (10): Jobs-To-Be-Done by Marc Abraham

3 Easy Exercises to Improve Your Customer Focus by Jackie Bavaro

Methods and Deliverables

When to Use Which User-Experience Research Methods by Christian Rohrer

Why You Only Need to Test with 5 Users by Jakob Nielsen


User Interviews – The Beginner’s Guide by Chris Mears

How to Structure (and get the most out of) Customer Development Interviews by Jason Evanish

5 Steps to Create Good User Interview Questions by Teo Yu Sheng

How to Take Notes During Customer Research Interviews by Teresa Torres

User diaries

Uncovering the unknown by Mark Wilson

Diary study guide: How to get the best results by Isabel Santafe

User Journey Mapping

A Beginners’ Guide to User Journey Mapping by Geordie Kaytes

Mapping the Experience by Chris Risdon

How to build an experience map by Niall O’Connor

Why Do Products Fail? – Ignoring Context by Tyner Blain

User personas

Creating Personas by Eva Ilama

How to Increase Conversion Rates by Building Customer Personas by Sid Bharath

Your Website is Not for You! by Christopher Butler

Mental models

Understanding your users’ mental model by Sian Townsend

Mental Models by Jakob Nielsen

Usability Reviews

A guide to carrying out usability reviews by UX for the Masses

Planning a Usability Test by

Running a Usability Test by

Heuristic Evaluation – a Step By Step Guide by Nicky Danino

The Beginners’ Guide to Benchmarking User Experience by David Travis

A Guerilla Usability Test on Dropbox Photos by Francine Lee

Surveys and Questionnaires

How to Use Surveys to Get the Most out of Your Research by Christine Danko

Should I Use Surveys? 7 Ways to Know For Sure by Megan Kierstaed

Surveys 101 by SurveyMonkey

15 useful user feedback questions for online surveys by UX for the Masses

Designing an in-app Survey by Budi Harto Tanrim


The Ultimate Guide To A/B Testing by Paras Chopra

How to use A/B testing for better product design by Andrew Chen

Most of Your A/B Test Results Are Illusory and That’s Okay by Will Kurt

Following up on User Research

How to Tell the User’s Story by Christopher Butler

Product feedback you can act on by Dan Ritzenthaler

The when and where of product feedback by Des Traynor

The Customer Is Always Right… Except When They Aren’t by Wade Foster

User tests are not enough by Guillaume Bruere

Tools for Conducting User Research

User Persona Creator
Freemium online tool for creating user personas.



Tool that captures interactions and video of users when using your app.


Tool that gathers data and records videos of what users are doing in your app.


Google Forms
Free survey tool created by Google.



More advanced survey tool.



Tool specialized in AB-testing on mobile platforms.


AB-testing on web and mobile.



The Best Books about User Research

Understanding Your Users, Second Edition: A Practical Guide to User Research Methods by Kathy Baxter
This new and completely updated edition is a comprehensive, easy-to-read, “how-to” guide on user research methods. The techniques can be used together to form a complete picture of the users’ needs or they can be used separately throughout the product development lifecycle to address specific product questions. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you’ll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.

Validating Product Ideas: Through Lean User Research by Tomer Sharon
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, this book shows you how to tackle the research to build the best possible product.

UX for Lean Startups: Faster, Smarter User Experience Research and Design by Laura Klein
Great user experiences are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started.

The User’s Journey: Storymapping Products That People Love by Donna Lichaw
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Designing for the Digital Age: How to Create Human-Centered Products and Services by Kim Goodwin
Designing successful products and services in the digital age requires a multi-disciplinary team and the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by James Kalbach
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product managers will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.

Quantifying the User Experience: Practical Statistics for User Research by Jeff Sauro
This book offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. Sauro discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics, making the book a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.